One of your best assets as a business owner is the people who work with and for you. They should be your best ambassadors to share what your business is all about and the general personality of your brand. Word of mouth is the most powerful form of public relations and marketing. And the best people to talk about your brand are the people who really know it. So take advantage of this, and make sure that your team members are totally on board with your branding and messaging so they strengthen it rather than diluting it, or worse- damage it.
In this episode, you will hear:
-Why it’s important to clearly communicate with your team members what your brand is about and important messaging
-If your team doesn’t have the branding and messaging down, it could hurt your business
-How to create buy in for your team to become your unofficial brand ambassadors