How To Create News

New News

New is exciting!

Sometimes, a client just has nothing new going on. Maybe they have a lot on their plate currently and no time to focus on doing something new and exciting, or maybe they have recently done some big promotions and are just taking some time off. No matter why, it inevitably happens once in a while that a client just has no new news. Yet, they always want press. Here are four tips and tricks on how to create interest and make something newsworthy.


Create an entirely new item. This could be for a specific period of time, or a new offering/product that will be available ever after. Either way, create something totally different than anything that has ever been offered before. Especially helpful if it follows along with a new emerging trend in your area. Not only will this be newsworthy on its own because it is something unique for your client, but it also can be included in trend pieces along with other places who are also offering something similar.


Run a promotion. Create some kind of deal or discount that is easy for them to run but that they hadn’t been planning on doing. For a restaurant, this could be a happy hour special of a cheap appetizer with a drink, or pricing certain entrees at a easy and lower price ($10 or $20) for a limited time. This will get interest because it’s something that is new and different. And people love deals and saving money.


Host an event. Bonus points if it benefits a local charity/nonprofit organization. No matter what, make sure it has some key aspects that are crucial and focuses heavily on at least one of them: food, music, freebies, information. The event has to provide value to the attendees in order for them to decide to go, and for media to find it interesting enough to write about. Also key is to try to keep the cost of attending as low as possible so you offer the chance to get a lot for a low price. More details on throwing a successful event will be found in a future post. Once the event is planned, be sure to include media on the invite list and be sure to get the word out at least two weeks before the event.


Invite media in personally for a chance to experience it first hand. Make sure you’re ready—make sure everyone and everything is running smoothly on the day of. Be accommodating. If they want to bring someone with them, allow it, and if they need to come at an odd time try to make it work. Most importantly, just show them exactly what your client does. If it’s a restaurant make sure the food is exquisite and a good example of how it normally is. Bring out more than what they order so they get a wider feel for the menu and feel well taken care of. Make sure to provide them with any printed materials to take with them afterwards, like menus and upcoming event listings so that they can remember later and have it on the top of their mind if a story comes up that you fit into.

By |November 30th, 2012|Blog|0 Comments

How to Get The Most Out Of A Business Event

How to have a successful event
Going to events. All PR people have to do it. For some it’s an exciting occurrence that breaks up the week and give you something to look forward to. For others, it’s a necessary evil that you dread. Attending someone else’s event with people you don’t know, and often benefiting a company or organization you don’t know much about can be tricky and even overwhelming. There are a few tips to keep in mind in order to make each event you attend a success and worth your while.


Wear something you feel comfortable in. Often these events occur after work. It’s best to wear something simple but that you feel comfortable and attractive in that day to work. Bring something special like an embellished sweater, a nice scarf or bright shoes to give it a bit of flair that you can put on right before the event so you feel put together and fresh. If you feel good you will be more confident for the night.


Have a couple conversation starters ready. A lot of people are not that great at small talk. But you can fake it. Come prepared and you won’t have to run into running out of things to say. Read the news before you go so there are a couple current events in your head you can comment on, do as much research as possible into the organization throwing the event and the event itself so you can talk about that. If possible, look up a few people that you know will be there and remember a couple of facts about them so when you see them you can ask about something they’re working on or are passionate about.


Have a drink, but not too many. The good thing about these events is that there is always free booze. Take a drink. It will help you loosen up and get in the spirit of a party, and be more social. But drink it slowly. Just holding something can help make you feel more comfortable and not fidget with your hands as people often do when they are not super comfortable talking with strangers. If you can hold the same drink the whole night you are never left with empty hands and you also don’t drink so much that you get overly comfortable. This is still work after all!


Bring someone. The easiest way to put yourself at ease at an event is to go with a friend or plan to meet up with someone you know there. That way you have someone to walk in with and an initial contact once you’re there. You can still talk to other people but also won’t stand around by yourself in between conversations. These things are always more fun when you’re with someone else.


Set a goal. The whole point of these events is networking. It can be intimidating when you don’t know many people, but if you set a goal it makes it that much easier. Say you will meet 2 new people, or talk to 3 people that you didn’t come with. This can be done by asking someone you already do know to introduce you to someone else they know that you have never met. Or go back up to the second tip and use one of your conversation points on one of the people you know is involved with the event. They will love to hear praise of their event and be happy you went up to introduce yourself.


Have fun. Because these events can be beneficial to you, you may as well enjoy them a bit too so you will look forward to the next one and not wish you had stayed home. After you have met your goal, try some of the hors d’ourves, hang out with people you enjoy talking with, or listen to the tunes.

By |October 10th, 2012|Blog|2 Comments