A new year is a great time for renewing and starting fresh. This holds true for everything from personal goals, to PR. With only a few weeks left of 2013, now is the time to start planning your PR goals and strategies for the upcoming year. Now is the time to make sure your business will really shine in 2014 and get ahead in whatever you have been meaning to do, be it garnering new customers, gain some media coverage, building a community following, or anything else.
Some things to keep in mind for the new year:
Social media is your friend. I did a post about the importance of social media in building relationships just last week. To sum it up: if you are not yet active on at least one or two social media platforms, build a strategy now and be ready to implement starting January 1st. Create a calendar for yourself so you know what you will be posting and when, so you never get stuck and feel that you’ve run out of things to post.
Content marketing is not getting all this hype for nothing. Create your own sharable content. It’s the easiest way to make sure that your information is getting disseminated and to position you as an expert in your field. This type of content is easy to share on social media and blogs and is easy for other people to re-post once they see it. Win-win.
Build new relationships. Building connections with people is one of the best ways to promote yourself. You never know who you will meet who may be a prospective customer or who may know someone who will help your business get ahead. Network as much as possible and attend all events that you can. Reach out to people in your industry or with similar backgrounds to you and start a conversation. Most people are eager to get to know people in their industry and will be happy to network and chat with you.
Make a plan. Think about what you want to do in the upcoming year and write down some feasible goals. Then make a plan as to how you can achieve them. Start large and work your way smaller. For example start with a general goal and then figure out what things would need to happen to reach it, and then figure out what steps you will need to take to make those things happen. Then, stick to your plan all year to make sure you accomplish what you wanted. If it’s harder then you thought, seek help!
What other things are you planning to do starting in January to boost your PR?