CHIEF OPERATING OFFICER, BRAFTON
Meredith is the innovator behind Brafton’s expanding product suite. A graduate of Ithaca College, Meredith joined Brafton in 2009. During her tenure, she’s held key responsibility in the implementation of Brafton products spanning editorial, video, graphics and integration technology, as well as the development of Brafton’s proprietary marketing software.
HER BEST ADVICE:
“For me, having a job spec is the most important thing (in hiring) because you need to have really clear conversations with either outside hires or potential inside staff (on what the job expectations are).”
“The people (who work for you) will always be in and out and fluid. You have to create structure that is not reliant on a person but instead reliant on the system you are creating with those different roles and how they’ll interact together.”