3 Ways to Increase Visibility for Your Business This Year

3 ways to increase visibility for your business :: pollinapr.com

If you’re hoping to build your business and take it to the next level in the new year, there’s one thing you have to do. You have to promote it! You don’t need a big PR budget or to know everything there is to know about marketing and promotion, but there are a few things you can do easily and on your own, to get your business ready for extra visibility and to start promoting it. One of the most important things is to make sure that once people start hearing about you and finding out about your business you have your best foot forward and make the right first impression.

Here are some of the things you can do to set your business up for success when it comes to promotion and increasing your visibility to get bigger and better clients and customers.

CLEAR MESSAGING
The most important thing to double check before promoting your business is your messaging. You want to be sure that your messaging is all extremely clear and gets across exactly what you want it to. People aren’t going to take the time to decipher what you mean if it’s not clear, and they will take you at face value after one glance—if they can’t tell what you mean and it doesn’t totally resonate with them, they aren’t going to buy into what you’re selling.

CONSISTENT BRANDING
This goes hand in hand with your messaging. Your branding must be consistent across all channels because just like the messaging, if it doesn’t resonate and make sense to the audience at first glance, it isn’t going to keep their attention. The look and feel of the brand should be the same from your website to your business card to your Facebook page. If someone sees something about your business in one place and then seeks you out or follows a link somewhere else, it should be entirely obvious that it’s the same company. This ensures you look professional and present a cohesive image.

BRAINSTORM PITCH ANGLES
Once you’re sure your business is going to come across in the best possible light and portray the personality you want, you can think about something to pitch to the media to get some earned media attention. This will get eyes on your business that you never would have reached otherwise. It lends clout to your brand because people know that you’re in an article because a writer found you worthy, not because you created some content yourself or paid for an advertisement. Think of a few story ideas that would show off angles of your business that you want to draw attention to and then pitch them to writers at an applicable publication for each story.

BONUS: SHARE EVERYTHING!
Don’t be shy to share everything about your business, especially once you start to get some media or other outside attention. It’s not weird to share the amazing things you’re doing or the attention that others have paid to your business. What you’re doing with your business is something to be proud of and everyone who follows your business will want to see it. Once you’re in an article post the links on all your social media channels and website and use the material wherever else you can for weeks to come, including in an email out to your email list, in a blog post, sharing the links to Facebook groups you’re in, and making images that share a specific quote from the article across your social media channels again- the possibilities are almost endless, and you should use it all as much as you can.

If you’re ready to start getting more attention to your business that will bring in more clients or customers, and ultimately more money, you just need to promote the right things in the right ways. Then, the right people will fall in love with your brand and want to be a part of it.

If you need help with any of the above, or just to talk through your visibility or promotion strategy for 2018 let me know!

By |December 30th, 2017|Blog, Business, PR|0 Comments

7 PR opportunities for any business to use this summer

Summer PR Opportunities

Want to snag some PR opportunities but not sure how to even come up with them? There are tons of opportunities  to take advantage of this spring/summer, that aren’t even related to a specific media outlet or area. Here are some general summer PR ideas that virtually anyone can use for their business in the coming months.

    • graduations
    • father’s day
    • memorial day
    • first day of summer
    • picnic season
    • vacation season
    • independence day

There will be others depending on your product or industry. For example, May 25 is National Wine Day, and if you own a wine brand, a restaurant or any food-related brand, a business where you sell glasses or mugs, or virtually anything related to eating or drinking, or even motherhood (haven’t you seen all the [sometimes troubling] wine/motherhood connection memes and products?) there is a chance to use that day as an opportunity for PR.

The key is to find or make the connection between your business and the specific opportunity. You may think your business has nothing to do with graduation season but I bet there are at least three possible story angles you can find there. Maybe you sell a product that makes a great gift or home decoration? College grads are often given gifts, and chances are they are moving out of their college housing into a new apartment and could use a decorative item. Even for elementary school graduations– people often give teachers a thank you gift, or friends or family may give the mother of the grad a gift as well. For an idea that’s a little less obvious, if you don’t have a physical product or your product is not something appropriate as a gift, how about doing something for a group of graduates in your area? Throw them a little congrats event, or find a recent grad who you could mentor for the summer, or set up a way to give back to the school itself. All of these things are related to graduation season and would be completely applicable to pitch to local media letting them know what you’re doing. Chances are high that they would be interested in a human interest story like that since it’s so timely around a common theme that is prevalent in the community and affects so many people at that time.

You can do the same thing for Father’s Day. Your product may not be geared toward fathers, or men at all. But there are ways to make a connection. Maybe someone who works for your business is a new dad, or there is a sweet story about your relationship with your own father that you think of during this time of year, or you want to find a way to help your customers celebrate dads. All of these are things that you can craft a story around. Pitch the local media about the idea, with all the pertinent details, based on the idea of a local business doing a tribute to dad, and you may be able to get a story.

I think you get the idea of how you can apply the same exact thought process to any of the above ideas, plus way more. Now go through the list and try to come up with at least 2 or 3 angles you could use for your business with each opportunity. Determine which ones you like best (you don’t need to end up trying for each opportunity, 7 pitches would be a lot for a small business, especially when you’re just getting started with PR!) and commit to actually pitching at least 2 or 3 of them this summer! *pst– you just essentially started putting together a PR plan by the way!* Remember, your first couple of pitches may not get picked up, and it does often take multiple pitches to get one story placement, so don’t get discouraged. But at least you’ll be well on your way to getting some PR coverage, and you’ll know you didn’t miss any possible opportunities this summer.

 

**for more promotion ideas, download my FREE ebook Easy Ways To Promote Your Business Right Now here!**

By |May 17th, 2016|Blog, PR|0 Comments