5 Marketing Ideas Besides Social Media

5 Marketing Ideas Besides Social Media :: pollinapr.com

Social media is an amazing way to connect and even to drive business to your company, and it’s undoubtedly an amazing tool. But in this age of social media obsession I find that people rely so much on their Instagram or Facebook page that when it isn’t enough to make their business a success they are at a complete loss on what else to do to market their brand. I have people ask me all the time what else they can do to promote their business besides post on social media. And the truth is, there are so many things you can and should be doing to reach a wider audience—after all, social media is relatively recent, so people were employing other forms of marketing before it even existed. You may know already how much I love using PR to promote and build your business. But even if you’re not ready to go full force with PR there are lots of things you can try. Many of these tactics are just as easy as social media, and things that business owners absolutely can do on their own time. Here are a couple of ideas.

 

GET ON A PODCAST

Pitching yourself to a podcast is a great way to get some exposure in a fun and fairly simple way. There are tons of podcasts that are on the smaller side or just getting started that are always looking for guests to bring on. The idea is that you will share some of your valuable knowledge with the podcast audience, and in the process listeners will have a chance to feel like they’re getting to know you. Some of them will then choose to get involved with your brand because they feel a connection to you. Search for podcasts (either on google or right on your podcast player) that are somehow complimentary to your niche and who’s target audience you fall into. Once you have a list of these, visit their website and see if it has instructions on how to submit a guest. They often have a form you can just fill out to pitch yourself! Just remember: focus on what their audience will get out of the information you can share with them. For a step by step on pitching yourself, sign up for my free five-day challenge that walks you through creating a pitch.

 

WRITE + SUBMIT A GUEST POST

Similar to a podcast, a guest post will allow you to distribute your information (and your personality!) in your exact words directly to a larger audience. Again, start by finding websites that cover your niche or are complementary to your niche, and look like they cover a topic you can talk on but don’t have articles exactly like what you would write about. Check under the ‘contact us’ tab or ‘about us’ tab to see if you can find information about accepting guest posts and how to submit one if so. Write a fantastic article that best shows off your expertise in a relatable and clear way, and submit it according to the instructions. If they don’t have any information on how to submit but you can tell that they do publish guest posts try to find an email address for the editor and submit directly to them with a short note at the beginning explaining that you would like to submit your piece for publication.

 

PARTICIPATE IN AN IN-PERSON EVENT

Depending on your business, an in-person event can be a great way to get in front of people. The best thing about an in-person event is that face to face interaction is the absolute best way to build a connection with others. Yes, this can be the hardest tactic on this list, because you have to make sure the timing and location of the event works with your schedule, and you have to physically be there, but it also has a huge potential for immediate return. Be as friendly as possible and come prepared with a really specific straightforward explanation of what you do and what you would like the people you meet to do, ie. Do you want them to sign up for your email list? Don’t just have a clipboard with a piece of paper on it sitting on the table behind you- actually hand it to every single person as you’re talking to them and ask them if they wouldn’t mind writing filling it out.  (Of course don’t push it if they’re not into it, but you’re going to get tons more responses if you actually ask for it and work it into the natural conversation than if you just sit the clipboard there and hope people will go check it out.) If you’re a brick and mortar business with a physical location be sure to tell every single person where it is and personally invite them to come stop by during your working hours. They’ll feel welcome and they’ll remember you a lot more than anyone else they met if you provide those kind of specifics that they can picture in their head later on once they’ve gone home.

 

CROSS-PROMOTE WITH ANOTHER BRAND

A good way to tap into another brand’s existing audience is to do some kind of cross-promotion with another company. Ask if you can put some products or even printed marketing material in their location, shout you out in their email newsletter, or get in on an event they’re hosting. Offer to promote them to your audience as well so that they’re getting something out of it too, but be honest if your audience is currently still pretty small. A true cross-promotion has to benefit both brands and result in your audience learning about them as much as their audience learning about you.

 

ASK FOR REFERRALS

You’d be surprised how many people will be willing to refer you to their networks if you just ask. You can do this in a more formal way, by creating a true referral program where current customers get an incentive for referring you to a new customer, but you can also do it more casually. Mention to current customers or people in your network that you are currently looking for new opportunities and ask if they would please pass along your information to one or two people they know. Depending on your business it can also be appropriate (and super effective) to do this in reverse—ask people you know if they have someone they think may be able to use your services and see if they’d be comfortable with you reaching out to them personally.

 

All of the above are going to get you in front of more of the people you want to get in front of, and often will result in a stronger feeling of connection even faster than you can get on social media. Yes, it can feel scary at first to put yourself out there in such a personal way. Let’s be honest, all of these things require you to put more of yourself out there than an Instagram post does– but that’s exactly why they are so effective. So if you’re looking for something beyond social media to get your business out there and reach more potential clients and customers, give one of these a try.

If you’re interested in getting more in depth about getting featured in the media for promotion, check out my free 5-day marketing challenge that comes in the form of daily emails, at the end of which you’ll have a completed pitch to send out to media! Or, join the interest list for my new DIY PR course launching soon!

By |September 3rd, 2018|Blog, PR|0 Comments

3 Ways to Increase Visibility for Your Business This Year

3 ways to increase visibility for your business :: pollinapr.com

If you’re hoping to build your business and take it to the next level in the new year, there’s one thing you have to do. You have to promote it! You don’t need a big PR budget or to know everything there is to know about marketing and promotion, but there are a few things you can do easily and on your own, to get your business ready for extra visibility and to start promoting it. One of the most important things is to make sure that once people start hearing about you and finding out about your business you have your best foot forward and make the right first impression.

Here are some of the things you can do to set your business up for success when it comes to promotion and increasing your visibility to get bigger and better clients and customers.

CLEAR MESSAGING
The most important thing to double check before promoting your business is your messaging. You want to be sure that your messaging is all extremely clear and gets across exactly what you want it to. People aren’t going to take the time to decipher what you mean if it’s not clear, and they will take you at face value after one glance—if they can’t tell what you mean and it doesn’t totally resonate with them, they aren’t going to buy into what you’re selling.

CONSISTENT BRANDING
This goes hand in hand with your messaging. Your branding must be consistent across all channels because just like the messaging, if it doesn’t resonate and make sense to the audience at first glance, it isn’t going to keep their attention. The look and feel of the brand should be the same from your website to your business card to your Facebook page. If someone sees something about your business in one place and then seeks you out or follows a link somewhere else, it should be entirely obvious that it’s the same company. This ensures you look professional and present a cohesive image.

BRAINSTORM PITCH ANGLES
Once you’re sure your business is going to come across in the best possible light and portray the personality you want, you can think about something to pitch to the media to get some earned media attention. This will get eyes on your business that you never would have reached otherwise. It lends clout to your brand because people know that you’re in an article because a writer found you worthy, not because you created some content yourself or paid for an advertisement. Think of a few story ideas that would show off angles of your business that you want to draw attention to and then pitch them to writers at an applicable publication for each story.

BONUS: SHARE EVERYTHING!
Don’t be shy to share everything about your business, especially once you start to get some media or other outside attention. It’s not weird to share the amazing things you’re doing or the attention that others have paid to your business. What you’re doing with your business is something to be proud of and everyone who follows your business will want to see it. Once you’re in an article post the links on all your social media channels and website and use the material wherever else you can for weeks to come, including in an email out to your email list, in a blog post, sharing the links to Facebook groups you’re in, and making images that share a specific quote from the article across your social media channels again- the possibilities are almost endless, and you should use it all as much as you can.

If you’re ready to start getting more attention to your business that will bring in more clients or customers, and ultimately more money, you just need to promote the right things in the right ways. Then, the right people will fall in love with your brand and want to be a part of it.

If you need help with any of the above, or just to talk through your visibility or promotion strategy for 2018 let me know!

By |December 30th, 2017|Blog, Business, PR|0 Comments

7 PR opportunities for any business to use this summer

Summer PR Opportunities

Want to snag some PR opportunities but not sure how to even come up with them? There are tons of opportunities  to take advantage of this spring/summer, that aren’t even related to a specific media outlet or area. Here are some general summer PR ideas that virtually anyone can use for their business in the coming months.

    • graduations
    • father’s day
    • memorial day
    • first day of summer
    • picnic season
    • vacation season
    • independence day

There will be others depending on your product or industry. For example, May 25 is National Wine Day, and if you own a wine brand, a restaurant or any food-related brand, a business where you sell glasses or mugs, or virtually anything related to eating or drinking, or even motherhood (haven’t you seen all the [sometimes troubling] wine/motherhood connection memes and products?) there is a chance to use that day as an opportunity for PR.

The key is to find or make the connection between your business and the specific opportunity. You may think your business has nothing to do with graduation season but I bet there are at least three possible story angles you can find there. Maybe you sell a product that makes a great gift or home decoration? College grads are often given gifts, and chances are they are moving out of their college housing into a new apartment and could use a decorative item. Even for elementary school graduations– people often give teachers a thank you gift, or friends or family may give the mother of the grad a gift as well. For an idea that’s a little less obvious, if you don’t have a physical product or your product is not something appropriate as a gift, how about doing something for a group of graduates in your area? Throw them a little congrats event, or find a recent grad who you could mentor for the summer, or set up a way to give back to the school itself. All of these things are related to graduation season and would be completely applicable to pitch to local media letting them know what you’re doing. Chances are high that they would be interested in a human interest story like that since it’s so timely around a common theme that is prevalent in the community and affects so many people at that time.

You can do the same thing for Father’s Day. Your product may not be geared toward fathers, or men at all. But there are ways to make a connection. Maybe someone who works for your business is a new dad, or there is a sweet story about your relationship with your own father that you think of during this time of year, or you want to find a way to help your customers celebrate dads. All of these are things that you can craft a story around. Pitch the local media about the idea, with all the pertinent details, based on the idea of a local business doing a tribute to dad, and you may be able to get a story.

I think you get the idea of how you can apply the same exact thought process to any of the above ideas, plus way more. Now go through the list and try to come up with at least 2 or 3 angles you could use for your business with each opportunity. Determine which ones you like best (you don’t need to end up trying for each opportunity, 7 pitches would be a lot for a small business, especially when you’re just getting started with PR!) and commit to actually pitching at least 2 or 3 of them this summer! *pst– you just essentially started putting together a PR plan by the way!* Remember, your first couple of pitches may not get picked up, and it does often take multiple pitches to get one story placement, so don’t get discouraged. But at least you’ll be well on your way to getting some PR coverage, and you’ll know you didn’t miss any possible opportunities this summer.

 

**for more promotion ideas, download my FREE ebook Easy Ways To Promote Your Business Right Now here!**

By |May 17th, 2016|Blog, PR|0 Comments