DIY resources

hello + welcome to pollina PR, a boston-based public relations company.

we work alongside our clients, as a member of their team, to get them the results they deserve. we can do the same for you.

we also offer DIY branding and PR packages, so you can do it all yourself with all the guidance you need.

DIY resources

welcome to pollina PR!

So you’re contemplating using PR to promote your business. Good for you! It’s a big step to take, but it also is necessary for success and growth and will have huge impact on the future of your brand. After all, you work so hard for your business — you might as well make sure that people understand your story. pollina PR is a small company offering a personalized, one-on-one experience to each client, acting as members of your team. We make sure we understand your goals, your plans, your dreams, and we share them. Your success is our success, so we are constantly pushing the envelope to take your brand higher than you ever thought possible.

Don’t have the money to hire ongoing professional PR? There is so much you can do yourself! All you need is the guidance and step by step instruction, and you can accomplish so much for your brand and business as long as you have the time to dedicate to it. Sometimes for small businesses and start-ups, that’s the best choice because you embody the heart + soul of the business and can express it like no one else. Check out our DIY packages and shoot us a note if you have any questions!

client thoughts

“Alessandra made it super easy to understand what I needed to organize, and setting up my media kit has been a huge asset for my business. Because of her help I’ve been able to professionally pitch myself and send the appropriate materials and expand my speaking career nationally! I feel confident applying for conferences, as well as podcasts and other opportunities.”
“I wanted to gain some attention for a photography project I was working on and Alessandra pitched and secured a front page article in The Boston Globe West within weeks, which I’ll never forget.”
“Alessandra was proactive in developing and carrying out content marketing initiatives according to plan and always on schedule which made working together easy, and she used her marketing expertise to create opportunities that were beneficial to my brand.”
“Alessandra was essential in helping Kitchen Kibitz get off the ground with the right resources and expertise to build buzz. She’s a super connector in Boston who set up key partnerships and crafted an exciting spin on my popup narrative to press. Her help has led me to be named Zagat 30 under 30, Boston Magazine’s Best of Boston for Best Pop Up and 50 on Fire Finalist”